Jo Ann will talk about her journey as a marketing executive with iconic brands and how love, purpose, mentorship and values have been a secret element to her leadership style. Hear more about how driving your passion, delivering purpose and loving life can be the key ingredients to success.
Jo Ann is a purpose-driven executive and brings more than 25 years of marketing experience and is serving as Chief Marketing Officer for The HoneyBaked Ham Co. She has a long track-record of delivering financial results and award-winning marketing programs that build sales and profitability for iconic brands in the B2B and B2C space. As Chief Marketing Officer for Interface, Inc., she globalized the marketing team and brought forth a highly effective, integrated marketing approach resulting in five consecutive quarters of record financial performance. Prior to Interface, she was Vice President of Brand Marketing and Public Relations at Arby’s Restaurant Group resulting in a brand turnaround and 13 quarters of same sale growth. Prior to Arby’s, she spent 16 years at HoneyBaked Ham, where she served as Vice President of Marketing and then Chief Marketing Officer.
Announced earlier this year was a major change to the Facebook algorithm with a goal to make Facebook more about personal and human connections. The algorithm will start giving more priority to content that's posted and shared within your "inner circle," and will emphasize the reach of content that sparks meaningful conversations and interactions. Posts from friends and family will be prioritized over public content from brands, publishers, and other company pages. Logan will discuss what these changes mean for marketers, marketing agencies, media companies and brands.
Logan is the co-founder of BlitzMetrics, where he runs the company’s training programs, while implementing ad campaigns and optimizing marketing funnels for key accounts. He is an internationally recognized keynote speaker, having lectured in 45 cities, 15 countries across 5 continents. He’s also been interviewed on Al Jazeera, Social Media Examiner, USA Today as well as other outlets. He’s also written a book, The Standards of Excellence, on Facebook benchmarks.
Celena Evans will share best practices for succeeding as a marketing professional in B2B product-focused organizations where marketing is often underdeveloped. Her examples will show how to gain buy-in from even the toughest internal stakeholders by utilizing market research, data analysis and voice of customer to drive product and market strategy, and ultimately create real value in the marketplace.
Celena has 20 years experience in engineering, marketing, product and project management roles in small divisions of several well-known corporations (Kimberly-Clark, Genuine Parts, Lennox International). During her corporate tenure she realized that she has tremendous passion for working in a consultative manner with businesses to solve unique problems, optimize processes, and bring new opportunities to fruition and started Meliora Consulting in 2016.
Annelle Barnett has over 20 years of marketing experience, including both client-side and consulting. In 2013, she founded Marketing Mob a marketing recruiting and staffing firm that enables CMOs and their teams to streamline and expedite the hiring of qualified marketing experts who meet the unique needs of their organizations. It is our goal to connect the marketing community with exciting careers, valuable content and enhanced collaboration. It is in this spirit that we created Marketing Mob Talks. We hope you enjoy it.
Annelle Barnett is a global executive with over 20 years experience successfully leading company and marketing operations for multiple corporations and self-owned entities. After building a successful marketing consultancy, Annelle founded Marketing Mob and The Marketing Mob Community in 2013. Marketing Mob connects companies with talented marketers and marketers with careers, education and collaboration. Annelle enjoys attempting to stay balanced with yoga and international travel.